Milan / Shanghai — Aug 2026

The Philipp Plein Group has signed a License and Distribution Agreement with BranDNA, a leading fashion and lifestyle platform in Asia, for Plein Sport, the Group’s active sportswear brand.

James Chen, CEO of BranDNA; Philipp Plein, Founder and CEO of the Philipp Plein Group; and

Winston Chen, Vice President of BranDNA (from left to right)

Under the agreement, BranDNA will develop, produce, and distribute the Plein Sport Ready-to-Wear collections across the APAC region, shaping the offer specifically for Asian consumers. The collections will be designed with a strong focus on local styling, fit, sizing, weights, materials, and performance needs, while remaining fully consistent with the bold DNA of the Plein Sport brand, under the direct supervision and approval of Mr. Plein.

BranDNA will also lead the retail expansion of Plein Sport in Greater China, Korea, and Japan, with plans including standalone stores, shop-in-shops, dedicated retail corners, and selected e-commerce platforms.

The first Plein Sport stores in China are scheduled to open in Q1 2027 or sooner, with discussions already underway in South Korea, Japan, and selected Southeast Asian markets.

Launched successfully in Europe two years ago, Plein Sport represents the Philipp Plein Group’s dynamic and fashion-forward interpretation of activewear, blending performance, attitude, and contemporary design. This agreement marks the brand’s official entry into its next phase of international development.

The partnership was promoted and facilitated by GLT Consulting Asia Ltd, a Hong Kong-based boutique consulting firm specializing in luxury and fashion expansion across Asia. GLT Consulting Asia was appointed by the Philipp Plein Group to identify and secure a best-in-class regional partner to support the development of Plein Sport in APAC.

Philipp Plein, Chairman of the Philipp Plein Group, commented:

“Plein Sport has achieved strong momentum in Europe, and Asia represents a natural next step in its global journey. BranDNA brings the expertise and vision needed to translate the brand’s energy and performance spirit for Asian consumers. I would like to thank my business advisor Mr. Carmine Rotondaro for the time and effort he put in the negotiation and finalization of this partnership.”

James Chen, President & CEO of BranDNA, said:

“Plein Sport is a brand with strong appeal for Asia’s style-conscious and active consumers. We are excited to build a distinctive product and retail experience that connects performance, fashion, and local relevance.”

About the Philipp Plein Group

The Philipp Plein Group encompasses two brands: luxury mainline Philipp Plein and active sportswear label Plein Sport. Philipp Plein has diversified into watches, fragrances, accessories, and has mostrecently expanded into hospitality with the opening of Plein Hotelin Milan. Plein Sport already offers footwear and apparel, is set to broaden its product portfolio

About BranDNA

BranDNA empowers international fashion and lifestyle brands to enter and thrive in China and the broader APAC region.

As brand master licensee, master distributor, and full function brand management agency, the company delivers integrated capabilities across licensing, retail, distribution, product development, marketing, e-commerce and brand investment.

All supported by a robust network across China, Japan, Korea, and Southeast Asia.

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